Day: December 20, 2023

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[INVNT GROUP]™, the Global Brand Storytelling and Marketing Agency Portfolio, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations, campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region

Dubai, United Arab Emirates, Dec. 20, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to partners and clients including PepsiCo (Aquafina, Gatorade, Lay’s, Rockstar Energy), Audi, COP28, Emirates Airline, and more.

The group represents a growing portfolio of complementary disciplines designed to help forward-thinking challenger brands everywhere, impact the audiences that matter, both globally and locally.

[INVNT GROUP] established its presence in the UAE with the architecting of three interactive, award-winning PepsiCo pavilions at Expo 2020 Dubai (2021), which featured activations with hall-of-fame athletes Lionel Messi, Serena Williams, and Usain Bolt, welcoming over 24 Million people across 6 months. The success of the global gathering led to the INVNT-produced launch event of PepsiCo’s Rockstar Energy, a market-first in the region, setting the stage for a series of milestone campaigns and projects including: COP28 in Dubai, Audi’s Investor Gala at the Geneva International Motorshow in Qatar, and the Emirates Airline debut of their industry first, immersive experience employee training platform, MIRA, at the Dubai Air Show.

For COP28, INVNT designed, produced, and project managed a series of activations, seamlessly integrating the traditionally separate Blue and Green Zones into a comprehensive experience at the repurposed Expo city site, accommodating for a daily crowd of 70,000 attendees.

INVNT’s activations at COP28 included:

  • The “Tree of Life”: A world-first, interactive, Artificial Intelligence powered digital art installation and contemporary symbol of environmental sustainability, educating attendees about the key themes and topics of COP28. The AI-generative art experience allowed for individuals to pledge commitment to global environmental sustainability.
  • The Stella McCartney Marketplace: An experience spotlighting product displays and information on the LVMH brand’s unwavering commitment to sustainability and conscious luxury movement.
  • One World One Humanity: A large-scale interactive entertainment performance using human-driven, larger-than-life characters to deliver a narrative inspired by COP28’s central message: “UNITE. ACT. DELIVER”, while celebrating our planetary connection through a unified lens.
  • The CNN x United Nations Foundation Exhibition: An educational immersive experience focusing on the climate crisis’s impact on gender inequality, displaying powerful film and imagery captured by Global South female photojournalists.
  • “Energy for Health” Activation (collaboration between the World Health Organization, Selco Foundation, and UNICEF): An immersive educational experience highlighting the importance of solar energy in delivering medical services to remote regions, showcased through compelling films and innovative technical solutions.

“Our investment across global geographies and the rapidly expanding UAE market, has endowed us with a specialized expertise, where innovative storytelling and technological mastery are not just aspirations but realities. Through projects like COP28, Expo 2020 Dubai, Emirates’ MIRA and others, our global team has immersed itself in the vibrant UAE ecosystem, where technology serves a cornerstone of society – reshaping our social fabric and global economy. We are not mere participants in this transformative era; we are leading the storytelling narratives, that elevate and define brands throughout the region and beyond, on the global stage. Through our commitments to impact driven marketing and audience engagement, we continue to deliver world class experiences, cultivating new strategic partnerships, and offering unparalleled value to our clients, partners, and stakeholders. Our mission is to weave a panoply of global communities, guided by the vision that creativity and technology are the lodestars of our collective future,” said Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

The group has also grown its local partnerships and teams across various business units including INVNT™ the live brand storytelling agency, and INVNT.ATOM™, the digital innovation and Web3 agency based in Singapore. INVNT.ATOM recently launched BZAR™, the group’s patent-pending, self-funded, content-led immersive digital platform, built exclusively for brands and fans.

INVNT.ATOM – in partnership with AWS (Amazon Web Services) and other tech partners – powered the Dubai Airshow debut of Emirates Airlines’ immersive employee experience platform ‘MIRA’, which uses extended reality (iXR) to train new joiners and will revolutionize employee training. VR offers realistic simulations, providing hands-on experience without the physical constraints, enhancing how skills are taught and learned through greater consistency of message, increased engagement, and retention, while offering safe and scalable training environments redefining the future of employee learning.

“In today’s rapidly evolving global landscape, our focus across the group is squarely on engaging both global and local audiences through immersive brand storytelling. We’re not just expanding our reach in the UAE and world at large, we’re redefining frontiers of engagement by creating experiences that resonate universally while honoring local narratives and cultures; inspiring new dialogues, fostering connection, and pioneering alongside brands looking to reach new plateaus of audience engagement. We are committed to pushing the boundaries of what’s possible, challenging everything, and leveraging the power of next-generation creativity and technology to build bridges between diverse communities and creating a truly global impact,” said Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

At the Geneva International Motorshow, INVNT partnered with Audi to produce the Investors Gala and Dealer Event in the National Museum of Doha (Qatar), unveiling the future of automotive innovation, and showcasing the company’s 2024 advancement strategy in the UAE and beyond.

“We are committed to deepening our connections and partnerships with brands, organizations, and the local UAE community. Our team blends global vision with local insights and tactics, ensuring our initiatives resonate meaningfully in the region. This approach allows us to contribute positively to the region’s growth while embracing and learning from its technological ethos and rich cultural heritage,” said Farah Hindiyeh, Managing Director of INVNT Dubai. 

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ABOUT [INVNT GROUP]
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ is a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai , Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP]™ was established as a growing evolution of the live global brand storytelling agency INVNT™, with a vision to provide engaging, well-articulated, impactful brand stories across all platforms.

The GROUP consists of: modern brand strategy firm, Folk Hero™; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ™; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM™; creative multimedia experience studio, Hypnogram™; ITP Live (Any Venue Video, Thunder Audio, In Sync), portfolio of full-service production for live entertainment; and the original live global brand storytelling agency, INVNT.

For more information visit www.invntgroup.com

Attachment

Jhonathan Mendez de Leon
[INVNT GROUP]
[email protected]

GlobeNewswire Distribution ID 9008009

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Uis boy dies after falling ill while herding livestock


WINDHOEK: A 10-year-old boy from Uis died on Monday shortly after he fell sick while herding goats and sheep.

The incident, according to Namibian Police Force spokesperson, Inspector Raimbert Muronga, was reported to the police on Tuesday.

Muronga said 10-year-old Rujeni Gowaseb, his older brother and one of their cousins were tending to the livestock in the field at Goro-Aus when he started vomiting. Gowaseb reportedly started getting weaker and later could not walk on his own.

‘He was carried home by his brother. Their uncle arranged transport to the clinic at Uis, where the boy passed on while being attended to by a nurse. The deceased’s body was transported to the Walvis Bay Police Mortuary for a postmortem to be conducted to determine the cause of death. Gowaseb’s next of kin are informed,’ Muronga said.

An inquest has been registered.

Source: The Namibia Press Agency

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Boy allegedly dies after being bitten by snake


ONAMISHU: A 10-year-old boy allegedly died after being bitten by a snake at Oshaataha village in the Oshikoto Region on Tuesday.

According to a crime update issued on Wednesday by the Namibian Police Force’s Commissioner Theopoline Kalompo-Nashikaku, it is alleged that Nikanor Hashali was walking alone in the bushes around 11h00 when he was bitten on his left leg.

‘He ran home and told his mother, who took him to Onamishu clinic for treatment. He spent almost three hours under a nurse’s care but later died at the clinic,’ Nashikaku said.

The deceased’s body was taken to the Omuthiya State Hospital Mortuary for a post-mortem to be conducted. The boy’s next of kin are informed.

In a separate incident, a 68-year-old farmer allegedly lost 15 goats worth N.dollars 30 000 due to theft at Farm Boxer-Halter in Tsumeb on Monday.

The incident occurred around 18h30.

Nashikaku reported that the suspects allegedly entered the complainant’s farm, collected goats from the grazing area, and put them in a kraal that the
y made on the farm of the complainant.

‘They slaughtered the goats without the complainant’s consent and transported meat to the Kuvukiland location in Tsumeb on Tuesday. While they were busy offloading and putting the meat in the nearby house at the road, they were intercepted by the police which found one carcass of a goat in the house,’ Nashikaku said.

The other carcasses were loaded into a taxi and taken to the Kuvukiland location.

The suspects are three males aged 23, 24 and 27, and one 44-year-old female, who owns the house where some of the carcasses were found.

All suspects were arrested and are schedules to appear before the Tsumeb Magistrate’s Court on Thursday.
Source: The Namibia Press Agency

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NamPol investigating theft and slaughter of livestock at Okahandja farm


WINDHOEK: The Namibian Police are investigating a case of stock theft after 14 sheep and two goats were reportedly stolen and slaughtered by unknown suspects at a farm in the Okahandja district on Tuesday.

According to Namibian Police Force spokesperson, Inspector Raimbert Muronga, the incident occurred around 05h00 on Farm Groot Martin.

Muronga said the livestock is valued at N.dollars 31 000.

‘It is alleged that the suspects removed 14 sheep and two goats from the kraal, cut their throats and removed their intestines. They took the carcasses away from the farmhouse and stored them next to the farm,’ he said.

All carcasses were recovered.

‘The suspects are unknown but during the tracing process, the shoeprints of three suspected culprits were spotted at the Hochfeld and Okondjatu junction,’ Muronga added.

Police investigations continue.
Source: The Namibia Press Agency

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Gobabis coalition deadlock leaves chairperson position vacant


GOBABIS: The Gobabis Municipality’s management committee is currently without a chairperson due to internal conflicts within the coalition formed by the opposition parties.

After two unsuccessful attempts to elect a chairperson, the position remains vacant.

The coalition comprises four parties – the Gobabis Residents’ Association, represented by Isaak de Beer; the Landless People’s Movement, represented by councillor Sylvester Binga; the National Unity Democratic Organisation, represented by councillor Elvira Theron; and the Popular Democratic Movement, represented by Melba Tjozongoro.

In the recent council election, Tjozongoro was re-elected as the mayor, while De Beer, Binga and Theron retained their membership in the management committee.

When the committee convened to elect a chairperson, councillor De Beer was nominated for the position by Theron. However, there was no secondment from Binga for this nomination, raising questions about the coalition agreement.

Speaking to Nampa on Tuesday, De Beer sa
id he was left disillusioned and confused by Binga’s actions.

‘We are working according to the coalition agreement signed by the four organisations, thus the question is, why is Binga refusing to leave the position since he has been there since 2021? Is he protecting something, or what makes him believe I do not qualify?’ he asked.

De Beer stated that despite two attempts to resolve the issue, Binga was unwilling to step down from the position.

He accused Tjozongoro of favouring Binga for the chairperson role.

When contacted for comment, Tjozongoro however declined to speak on the matter.

‘I do not want to comment on this issue; we sent a letter to the minister and we are waiting for the response,’ Tjozongoro said.

Binga referred this news agency to Chief Executive Officer Sophia Eises who said information from council meetings is confidential. She confirmed that despite two attempts to nominate the chairperson, no nomination was made.

She further said councillors are on recess and the process of elect
ing the chairperson will be revisited next year.
Source: The Namibia Press Agency

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Namibia signs Samoa Agreement


WINDHOEK: The European Union on Wednesday said it welcomes Namibia’s signing of the New Partnership Agreement (NPA) between the EU and the Organisation of Africa, Caribbean and Pacific States (OACPS), also known as the ‘Samoa Agreement.’

Namibia signed the NPA on 18 December 2023 in Brussels, Belgium.

‘We are very pleased to see Namibia join the large and diverse group of Africa, Caribbean and Pacific States in a new partnership with the European Union and EU Member States,’ EU Ambassador to Namibia, Ana Beatriz Martins said in a press statement.

According to Martins, the Samoa Agreement provides a solid foundation and continuity to the longstanding partnership between Namibia and the EU.

‘We look forward to enhancing our cooperation in areas of common interest, from the global fight against climate change and political and security to the promotion of inclusive green growth. We are committed to focus on the implementation of the EU-Namibia Strategic Partnership on Green Hydrogen and Critical Raw Material
s value chains with the Global Gateway Instrument and Team Europe Initiative, to generate more jobs and prosperity,’ the ambassador added.

The EU-OACPS agreement signed in Samoa on 15 November 2023 succeeds the Cotonou Agreement (2000-2023). It is reportedly the largest and most comprehensive partnership agreement worldwide, bringing together states from four continents – the EU, Africa, Caribbean and Pacific States – to provide a platform for dialogue and cooperation around shared priorities and interests in multilateral and regional issues.
Source: The Namibia Press Agency