Pretoria: Organisations and individuals have been called to participate in Money Smart Week South Africa (MSWSA) 2025. Following the success of MSWSA 2024, which saw 75 partner organisations working together to deliver practical money skills to a multitude of South Africans, the 2025 campaign aims to deepen its impact with continued focus on contributing to a financially literate citizenry.
According to South African Government News Agency, ‘Now in its seventh year, MSWSA has grown into a national platform for advancing financial literacy through collaboration, innovation and inclusivity,’ National Treasury said on Friday. The campaign will run from 25 to 31 August 2025 under the theme ‘Smart Money: Financial Foundations for a Resilient Future’.
Participation in the campaign is open to multiple stakeholders, including academic institutions, employers, government departments, regulatory bodies, financial service providers, non-governmental organisations, public benefit organisations, community-based groups and individuals. Interested participants are encouraged to plan and host their own financial education activities during the week-long campaign, which may include face-to-face workshops and presentations, community activations and exhibitions, webinars and digital learning content, as well as broadcast and social media campaigns.
A pre-campaign information session will be held on 25 June 2025 to engage potential participants in the campaign. Further details regarding this will be communicated soon.