Franschhoek:A new culinary tourism venture in Franschhoek aims to create jobs and double annual visitor numbers, enhancing the Western Cape's status as a top global tourism destination. The Flame and Game Project, developed in collaboration with renowned South African chef Reuben Riffel, has received R1.5 million from the Western Cape Government's Tourism Growth Fund for infrastructure upgrades and equipment.
According to South African Government News Agency, Western Cape Agriculture, Economic Development and Tourism MEC, Dr. Ivan Meyer, praised the project's official launch, highlighting its role in demonstrating how public-private partnerships can drive investment, create jobs, and bolster local suppliers. The project also saw the beneficiary contribute an additional R686,168 in co-funding, showcasing strong private sector confidence in the initiative.
The funding has been used for essential infrastructure and equipment, such as aluminium works, electrical upgrades, ventilation systems, a charcoal oven, refrigeration facilities, furniture, kitchen equipment, and solar installations. Located in Franschhoek, known internationally for its food and wine, Flame and Game offers visitors a unique South African culinary experience focused on game meat and traditional fire cooking.
Meyer emphasized the provincial government's commitment to tourism as an economic growth and job creation driver. He stated that the project illustrates how targeted investment can unlock innovative tourism experiences that celebrate the province's heritage, support local businesses, and attract more visitors.
The initiative is expected to create 10 new jobs, including positions for chefs and hospitality staff, while maintaining the current workforce of 35 employees. Additionally, it will source products from local game farmers, produce growers, wine farms, and other suppliers, creating opportunities across the agricultural and tourism value chains.
Visitor numbers are anticipated to rise from approximately 20,000 to 40,000 annually with the enhanced experience. Meyer noted that the project will build on Franschhoek's appeal, drawing on Riffel's reputation as a celebrated culinary ambassador and on the town's annual attraction of over 300,000 tourists.
Tourism is a crucial economic sector for the Western Cape, and initiatives like Flame and Game are vital for creating memorable experiences for visitors while expanding opportunities for local communities. The project not only showcases South Africa's rich culinary traditions but also strengthens the Western Cape's reputation as Africa's leading food and wine destination.
Flame and Game aligns with the Tourism Growth Fund's objectives, which aim to unlock private investment, enhance the competitiveness of tourism products, support emerging entrepreneurs, and increase visitor numbers to the province.