Pretoria: In a strategic move to curb the rising cases of foodborne illnesses, the South African government has announced a comprehensive public education and awareness campaign. Drawing from the lessons learned during the COVID-19 pandemic and its vaccination efforts, the initiative aims to educate citizens on food safety and preparation practices. The campaign was officially unveiled by Justice and Constitutional Development Minister Thembi Simelane during a media briefing.

According to South African Government News Agency, Minister Simelane highlighted that efforts are already underway to disseminate information using both public and private communication platforms across the country. The campaign will leverage multiple social partnerships to amplify its reach. Government channels have started sharing crucial tips on food preparation, transportation, handling, and storage. They are also providing guidelines for food vendors and raising awareness about illegal chemicals in South Africa and safe handling pr
actices.

The initiative will utilize digital platforms such as Facebook, TikTok, X, and WhatsApp to reach a broader audience. An extensive media engagement plan is in place, involving both mainstream and community media outlets nationwide. Since September, approximately 890 cases of foodborne illnesses have been reported, resulting in 22 fatalities this year.

The Government Communication and Information System (GCIS) has conducted around 145 outreach activities to engage with communities and media. Minister Simelane expressed gratitude to the National Communication Partnership (NCP) for partnering with the government in this educational campaign.

The private sector is actively participating as well, with the Consumer Goods Council of South Africa spearheading an initiative against illicit goods. This campaign focuses on educating consumers about food labeling and ensuring that food products are safe for consumption. Citizens are encouraged to report any fake or expired food items to the National Consumer C
ommission, which is working to make the reporting process cost-free by collaborating with mobile network operators.

Minister Simelane also urged the public to refrain from spreading misinformation about foodborne illnesses, as it could lead to unnecessary panic and confusion. Any misleading information should be reported to the National Helpline.

The National Joint Operational and Intelligence Structure is managing the government’s response to the issue, with President Ramaphosa appointing District Development Champions to work with Provincial Joint Operation and Intelligence Structures to enforce compliance. Regular updates will be provided to the public through various communication channels.