The Marketing Manager of Fresh Produce Exporters’ Forum (FPEF), Ms Marletta Kellerman says the Gulfood exhibition is a source of valuable trade leads that can assist the South African companies to pursue further export opportunities in the Middle East. Kellerman was speaking on the sidelines of the Gulfood exhibition taking place in Dubai, United Arab Emirates.
FPEF is a voluntary, non-profit organisation with more than 140 members, accounting for about 90% of fresh fruit exported from South Africa. FPEF members consist of fruit and vegetable exporters, producer-exporters, export and marketing agents, pack houses, logistics and other service providers. The Forum role is to provide leadership and services to our members, the international buying community and the fresh produce export industry as a whole, said Kellerman.
According to Kellerman, the Middle East is an important market for the industry and is also important for the South African fresh fruit and vegetable industry to have a strong presence in the Gulfood as all their competitors are attending the show.
Due to strong competition in the Middle East it is important to have the industry present at this show and not to miss out on any opportunities offered by this platform. Our driving force is to promote the South African fresh fruit and vegetable industry and our members at Gulfood Dubai, added Kellerman.
She emphasised that the FPEF was a pivotal link between government and the industry regarding market access and related matters. She said more than anything, the FPEF intended to create value for its members to help ensure a profitable, sustainable and globally competitive fresh produce export industry.
Source: Department of Trade and Industry