The Namibia Investment Promotion and Development Board (NIPDB) initiated the bidding process for the appointment of a consultant to develop Namibia’s national brand and communication strategy through a request for proposals on Thursday.
The proposal submission deadline is set for 07 September 2023, after which the successful bidder will embark on the extensive process of developing the strategy, which will involve consultations with relevant local stakeholders. The Nation Brand Working Committee aims to unveil Namibia’s nation brand in March 2024.
Senior Manager of Marketing, Branding, and Communication Catherine Shipushu in a press release said given the magnitude of the project, the bidding process is expected to be highly competitive, and they welcome both local and international companies.
“The NIPDB encourages suitably eligible Namibian companies to submit their proposals for this monumental undertaking, which will shape the country’s future trajectory,” she said.
Shipushu also said to kick-start the process, the Nation Brand Working Committee, chaired by the Deputy Minister of Information and Communications Technology, Emma Theofelus, resolved to appoint an independent consultant to develop the nation brand strategy for Namibia, with the ultimate objective to enhance the country’s global presence.
“Namibia must forge a national identity that not only strategically differentiates her, but does so in a manner that is credible and relevant. Building a nation’s brand is no longer an option or a luxury, but a strategic imperative for Namibia’s sustainable economic growth,” she said.
She went on to say that the long-term strategic vision is to position Namibia as a place to live, visit, and invest in, therefore, developing a sustainable and credible national brand will strengthen the value proposition and economic incentive for potential investors and tourists to choose Namibia as their preferred investment and travel destinations, respectively.
With the exception of national symbols such as the flag or the coat of arms, Namibia does not have a universally recognisable brand and brand strategy, she concluded.
Source: The Namibian Press Agency