The rebranding of the South African Broadcasting Corporation (SABC) News must seek to find and nurture new talent while retaining talent that has the requisite skills, ideas and ethical commitment to serving South Africa’s diverse nation, says Minister of Communications Nomvula Mokonyane.
We must open the SABC for the best and upcoming news anchors, reporters, cameramen and readers to thrive and rise in the sector, especially young women and Africans, Mokonyane said in a statement.
She has extended a congratulatory message to the SABC for the rebranding of SABC News across its television, radio and online platforms.
The revamp, launched on Monday with the hashtag #BlackIsHere, is a welcome development and reflects the journey towards a new organisational culture and focus at the public broadcaster, Mokonyane said.
As the shareholder and working with our entities, part of our focus is to also promote investment in the development and production of content in order to provide space for young, smart minds and stars to thrive within the sector.
The Minister said she hopes the face-lift will give the SABC a fresh new look and brand identity in the eyes and ears of citizens by telling South African stories in a new, informative, educational and modern fashion.
The new brand identity, accompanied by a commitment to independence and impartiality, is a reflection on the commitment of both the shareholder and the SABC Board and management to ensuring that a new dawn rises at the broadcaster.
The rebranding includes the repositioning of online platforms with special emphasis on aligning the content with the dynamic and ever-changing communication culture in society.
Source: South African Government News Agency