Pretoria: September marks a special time for South Africa as the nation celebrates Tourism Month, a period dedicated to showcasing the country’s heritage, wildlife, and economic benefits. The month-long celebration coincides with the global observance of World Tourism Day on 27th September, highlighting the significant role tourism plays in the economic and social fabric of societies.
According to South African Government News Agency, Tourism Month aligns with Heritage Month, offering a unique opportunity to highlight South Africa’s rich history, diverse cultures, and vibrant traditions. The country’s tourism sector is a tapestry of historical sites, natural beauty, and unique wildlife that draws both local and international visitors. Iconic destinations such as the Cradle of Humankind, Richtersveld Cultural and Botanical Landscape, and Robben Island tell powerful stories of resilience and transformation.
The South African tourism industry continues to thrive, with significant contributions to the national economy. It supports a wide range of local businesses and creates opportunities for employment. Programs like the Tourism Monitors Programme have empowered over 6000 young people since 2017, providing them with training and practical experience in the tourism sector. The government’s commitment to transformation is also evident in initiatives like the Tourism Equity Fund and the Tourism Transformation Fund, aimed at fostering growth and inclusivity within the industry.
As part of ongoing efforts to enhance the tourism experience, discussions and interventions are underway to prepare for international events, such as the upcoming G20 summit. Citizens are encouraged to contribute by maintaining a clean and welcoming environment, embodying the spirit of Ubuntu that makes South Africa a beloved destination.
South African National Parks Week, set for 22 to 26 September 2025, will offer free entry to selected national parks, inviting citizens to explore the country’s natural wonders. This initiative is part of a broader strategy outlined in the Tourism Sector Masterplan, which aligns with national development goals to ensure the sustainable growth of the tourism sector.
The celebration of Tourism Month is not just about attracting visitors; it’s a call to all South Africans to appreciate and share the nation’s stories and attractions, fostering a tourism sector that resonates with global audiences.