Pretoria: South Africa’s tourism industry is experiencing a robust recovery, with an increase of 1,108,222 international tourists recorded between January and September 2025, compared to the same period last year, as reported by Tourism Minister Patricia de Lille. The Minister highlighted that this growth signifies not just a recovery but an economic boost driven by tourism.
According to South African Government News Agency, the Minister expressed that tourism is now a catalyst for economic growth and development, contributing to job creation, stimulating investment, and revitalizing local economies. September alone saw 846,367 visitors, marking a 26.9% rise compared to September 2024.
The Minister emphasized that the figures reflect a growing global confidence in South Africa as a preferred destination, crediting the success to the collaborative efforts between the government and private sector through the Tourism Growth Partnership Plan, which includes strategic destination marketing.
As the December holidays approach, Minister De Lille assured that South Africa is prepared to welcome international visitors with open arms and memorable experiences. She urged South Africans to uphold the spirit of ubuntu and hospitality, making every visitor feel at home, whether in villages, cities, or coastal areas.
The regional highlights for tourism include Africa’s land markets rising by 26.7%, Africa’s air markets growing by 28% with notable increases from the Democratic Republic of the Congo (58%), Kenya (27%), and Nigeria (42%). Europe saw a 29% rise led by the UK (35%) and Germany (31%). North America increased by 22%, driven by Canada’s 47% surge and the United States (18%). Asia and the Middle East maintained strong growth with Asia at 11% and the Middle East at 58%.